That's right Google, Apple, Facebook - I'm looking at you.
This week at WWDC Apple announced their newest iteration of their iOS mobile operating system. As part of this announcement they announced a new maps application that no longer uses Google's maps data, but is a 100% Apple product. Sounds great right? Perhaps you didn't know that Apple had Google Maps running in its flagship iPhone, but its true. Its a kickback from a simpler time. Ah, 2007, when Eric Schmidt then CEO of Google sat on the board at Apple, and a magical thing happened: When the iPhone needed a great maps solution, they used software from someone who ALREADY had a great maps solution. Genius!
This reminds me of a great joke from comedian
Brian Regan. He tells a bit about seeing log trucks pass on the highway and thinking, "I've never understood log trucks. You'll be out on a highway and you see two big giant trucks, each loaded up with logs, and they pass each other on the highway. I don't understand that. I mean, if they need logs over there... ...and they need them over there (points the other way)... you'd think a phone call would save a whole lot of trouble. You had logs?.. But I was told to bring... I got a order form... ...says to bring logs... Its what I did, I brung the logs...."
And this is JUST what Apple has done by creating their own maps service. But Apple added some cool new 'fly-over' features. You mean the features that
Google announced just the week before!?
Some may say that Apple has been trying to force people to drink its kool-aid for quite some time, and they're probably right. But Apple isn't the only perpetrator! Google created Google+ to what? Do all the same things Facebook does and add yet another icon to the bottom of this blog post, and yet another layer of complexity to our lives. As much as people speculate that Facebook is losing its grip, Google+ is so lame my work doesn't even both blocking it.
Or, lets talk about how Google turned a perfectly wonderful solution called Google Docs, into a nightmare of confusion called 'Google Drive' that is supposed to rival Apple's iCloud, or Amazon's Cloud Drive.
Speaking of Amazon. Amazon created a tablet that is a pretty awesome price conscious alternative to the iPad. Is it an iPad? Nope. I don't think its trying to be, but it gives the consumer choice by providing a $200 alternative to a $500 iPad. Now Google is intending to create a similar tablet at a similar price point. But Amazon's Kindle runs on Andriod you say. Yes it does. And that was the point of Android, to be an open technology that anybody could pick up and use. That's the point of open source!
To my point: As these companies build higher and higher moats between each other, as these companies try to sell consumers on the idea that there's no need to leave the castle, the only people who get hurt are the consumers who can no longer have a great looking phone AND a great maps solution. Why can't I have a great social experience AND a great search experience? Why can't I watch all the movies I want from Amazon on my iPad?
Do these companies expect that I will give my allegiance to their product family so completely that I will never look over the wall to see what else is out there?
An argument against what I'm saying here might be, "Stephen, don't gripe about Google when they're providing their
free maps, mail, docs service to you." While I am really thankful for the great contributions to the web Google has made, the idea here is that Google is NOT a technology company! They employ technology people, and have their name all over the tech industry, but Google in its heart of hearts is an ADVERTISING company. With that thought simmering in your brain, I will leave you with the picture at left.
Thanks for reading my rant. If you agree or disagree please post a comment below!