This has been my experience with Geek In A Day. I think it was a great idea, and apparently the Grow America competition did too. However, after I sold people on my idea at Grow America, I effectively stepped down from my founder and CEO position, and tried to make myself an IT guy within my own company (its hard to get the IT guy out of my system). I then left it to my partner to take on the sales/business development part of getting things going. MISTAKE!
It wasn't that he didn't want to make a go of it either, in fact he did his best, but when it came down to it it was MY idea, it was MY company, it was MY responsibility to sell the idea; and well, I didn't. I put work into the course curriculum, I put work into the website, I brought on a couple of talented people to help with the nuts and bolts of everything, but in the end, I stuck my head in the sand and failed to sell a single person on taking a single course!
Its been 11 months that I've been nursing this idea, and I have to be done having a hobby business. Frankly my family, my friends who went in on it with me, my friends I've ignored this whole year, and even I myself deserve better. If I have a business at all it has to be a revenue generating business, not a hobby. I've been really grateful to have this experience, I've been grateful to be at a place in my life where I can take some time to try my hand at business. Its taught me a bunch about myself, and I need to capture those lessons in writing in a less public space, but here's today's action:
I need to grow my inner salesman. To start I'm putting a survey up on the website in the next couple of days - some primary market research. I want to feel out people's interest level, what they're willing to pay, and if they'd like to pay, throw out some pre-order opportunity. So look for that by next week.
Great business lessons to be learned!